About us

About Yullia

We founded Yullia, Israel’s leading network for laser hair removal and advanced cosmetic treatments, 23 years ago.

In 1999, we started with a small branch on Yirmiyahu Street in Tel Aviv, and since then we have grown into a network of 20 branches located in prime locations across Israel.
Today, the network serves 27,000 clients every month, all members of the company’s customer club, with a one-time membership fee of 250 NIS.

Our service philosophy places the client at the center of everything we do. That is why we invest significant effort into continuously improving and enhancing the customer experience in our branches — from luxurious treatment environments, certified and highly professional therapists, and standardized treatment protocols, to premium-quality products and, most importantly, outstanding results.

To ensure these high standards, in 2013 we established Yullia School — one of Israel’s leading beauty and cosmetology academies, with campuses in Tel Aviv and Jerusalem.
Each year, the schools train thousands of new beauty professionals according to the network’s strict standards, allowing us to maintain the exceptional skill level of our therapists.

In 2019, we began developing and later manufacturing our professional skincare line, PROVEN — designed for certified professionals alongside a home-use product line, currently sold in 262 Super-Pharm pharmacies throughout Israel.

The PROVEN product series is the result of our extensive industry experience and reflects a deep understanding of our clients’ needs, combined with an uncompromising commitment to delivering the best possible results.

Our products are manufactured in Jerusalem under a strict protocol that includes approval from the Israeli Ministry of Health and the Israeli Diabetes Association. In addition, their effectiveness has been clinically proven through testing conducted by HAMILTON laboratories in Europe.

Looking Ahead

The network is continuing to expand, with a growth target of 40 branches within the next four years.
We are investing in the global development of the PROVEN brand while expanding our product distribution through both private and professional channels, including leading retail chains and diverse distribution networks.