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All About the Décor of yullia Branches throughout Tel Aviv

Dizengoff Branch Décor

The Dizengoff branch is located at the corner of Dizengoff and Frishman
streets in Tel Aviv, next to a central walking and driving road and in a
very urban and upbeat environment. In addition, the branch is located
along a busy street, allowing for additional walk-in traffic. The three
floor branch spreads over a total of 150 square meters and is furnished
by Philippe Starck.

During the planning stage, the space distribution was done in such a way that the exterior and  interior were connected. The space was divided in relation to a central
movement axis that extends from the main entrance, all the way to the
back of the space and along the two levels. The entryway includes a
reception desk, waiting area and steps that lead up to the gallery. This
layout allowed for a sense of continuity and movement in relation to
the street and maximum correspondence with the clients’ movements as
they are received and hosted in the waiting area and proceed to the
treatments area, without disturbing clients being treated.

The treatment rooms requiring high ceilings were located on the end of the
space. Their scattering around the gallery allowed for the division into
separate, more spacious work zones. The clients’ movement along the
axis parallel to the door does not disturb clients in the closed
treatments rooms. The different work zones are scattered in five main
areas: the room area and the four open areas created thanks to the cross
of the two main axes where the heightened reception desk is located.

During the design stage, special attention was paid to the different design choices in terms of what the space represented:
The main movement axis, which was created in order to provide a sense of
length, was delineated using ball shaped air vents scattered evenly
throughout the space.
To avoid damaging the sense of depth and length of the axis, the rail between the two levels was made of glass.
Basic colorways were chosen, namely white with some black added in, in order
to set a backdrop for the colors of the products and the nail polish
bottles which change periodically.
The color concept is also present in a horizontal poster in which the
projected image changes according to the tones in which it was printed.
Before each season, the poster is re-printed in trendy seasonal colors
chosen by yullia. In addition, this poster is parallel to the main
movement axis and binds the two levels.
The space is primarily lit according to the functionality required by the
different treatment zones. To enable a perfectly suitable work
atmosphere in terms of lighting, the light fixtures were chosen
specifically for each zone. The fixtures chosen were black and white to
correspond with the overall colors in the open space (Kimhi Lighting
Fixtures Ltd.).
Large 60/120 tiles were laid on the floor to create a sense of spaciousness.
The color chosen for the tiles was a neutral gray that allowed for an
urban feel without interfering with the colorway of the space (Mody).

Furniture chosen was streamlined and modern, to emphasize the accessories
designed by renowned designer Philippe Starck. Accessorizing was also
done according to work zones, in order to complement their different
styles and colorways.
Treatment rooms were designed with a streamlined and pastoral décor to indicate
the nature of the treatments given: facials and massages.

The end result is a harmonious, bustling and trendy space that transcend
quality and attention to design, which reflect on the quality and
professionalism of the treatments provided.

Dizengoff 101, corner of Frishman
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Herzl Branch Décor

The Herzl branch is located in an interesting urban environment, close to
business centers and old buildings in Neve Tzedek and Florentin. Among
the newer venues that combine old and new is yullia’s new branch, which
provides customers the opportunity to stay in a space that combines the
magical qualities of the area and its budding character as a business,
entertainment and luxury housing center. The branch spans 74 square
meters and is elegantly decorated.

During the planning stage, the space was divided according to the different functions it would  have to fill, using libraries and different carpentry objects that
define the space whilst giving it a softer look.

The entrance to the space is through a library with a low shelf which
serves as a reception desk. By the entrance is a waiting area where
clients have the opportunity to choose the nail polish color they’d like
to use, from a variety of colors in specially designed wood
installations. These wooden pieces face the street in order to send
pedestrians a message regarding the nature aqnd quality of the
establishment.

The work stations are located in two open spaces, separated by a water
source required for the different treatments. The closed treatment rooms
were located on the edges of the space in order to leave a maximum
sized open space in the center. Other useful functions such as air
conditioning and lighting were placed as high as possible in order to
keep them from detracting from the gentle and cozy atmosphere chosen for
the space. In keeping with this approach, all design elements were
placed at eye level whilst technical elements were located very high.

During the design stage, several of the approaches and guidelines that were used in the  Dizengoff branch were preserved, namely functionality, high standards
and classical-modern elements in carpentry and accessories such as light
fixtures.
As in the first branch, the light fixtures chosen for the work stations
provided strong and broad lighting to assist the employees (Kimhi
Lighting Fixtures Ltd.). The rest of the fixtures, which provide mood
lighting, were carefully selected from different collectors’ items and
antiques from around the world. These fixtures are suited for their
placement in the space and serve to enlarge the sub-spaces within the
open space.

The deisng style chosen for the space was classical-modern and required
careful planning in terms of carpentry and accessorizing. All
accessories and wood work were handmade and especially selected to
achieve an overall harmonious look. The carpentry in the space was
designed to be streamlined, delicate and precise, using epoxy paint and
cornices to achieve a classical look that embodies quality and luxury.
Accessories such as employee chairs were manufactured in order to
maintain the character of the space without compromising functionality.

Special attention was paid while selecting finishing materials, since these
were to complement the overall atmosphere of the space while maintaining
a high standard of quality.
Small mosaic tiles line the floors, enlarging the space while simultaneously
maintaining its classical-modern appeal. The floor pattern is created
using white, cream and light blue tiles lending to the clean look of the
floor without hindering the overall appearance and yet adding color and
movement. A different tile was used in the bathroom and foyer in order
to add an additional décor section that defines the space and adds some
color (Mody).
The overall appearance of the space was not compromised when selecting
accessories such as curtains, barrels and employee chairs. All of these
were sourced through importation and personal orders to guarantee their
correspondence with the overall appearance.

During the design process, we worked in close cooperation with the leading
contractors in the field whom are known for providing clients with the
possibility to choose from unique design elements. Our chosen providers
were Mody and Kimhi, who in addition to supplying services for projects,
supply unique one-of-a-kind materials that are of higher quality than
anything found in retail stores and showrooms. Working with Mody and
Kimhi enabled us to achieve a more personalized and unique design.

Herzl 17, corner of Yehuda Halevi

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yullia’s excellent reputation among customers is largely thanks to the immediate availability of the treatments as well as the high level of services and care provided. Even if you just came in for a time saving manicure and pedicure performed by two employees at once, you’ll get to enjoy an
indulging treatment from the tip of your toes to the tip of your scalp.

Our hand and foot treatments include full or partial manicures, peelings, paraphine baths, medical pedicures, alleviating massages, skin softening treatments, fast drying nail polish application, massages and eyebrow shaping.