Herzl Branch Décor
The Herzl branch is located in an interesting urban environment, close to
business centers and old buildings in Neve Tzedek and Florentin. Among
the newer venues that combine old and new is yullia’s new branch, which
provides customers the opportunity to stay in a space that combines the
magical qualities of the area and its budding character as a business,
entertainment and luxury housing center. The branch spans 74 square
meters and is elegantly decorated.
During the planning stage, the space was divided according to the different functions it would have to fill, using libraries and different carpentry objects that
define the space whilst giving it a softer look.
The entrance to the space is through a library with a low shelf which
serves as a reception desk. By the entrance is a waiting area where
clients have the opportunity to choose the nail polish color they’d like
to use, from a variety of colors in specially designed wood
installations. These wooden pieces face the street in order to send
pedestrians a message regarding the nature aqnd quality of the
The work stations are located in two open spaces, separated by a water
source required for the different treatments. The closed treatment rooms
were located on the edges of the space in order to leave a maximum
sized open space in the center. Other useful functions such as air
conditioning and lighting were placed as high as possible in order to
keep them from detracting from the gentle and cozy atmosphere chosen for
the space. In keeping with this approach, all design elements were
placed at eye level whilst technical elements were located very high.
During the design stage, several of the approaches and guidelines that were used in the Dizengoff branch were preserved, namely functionality, high standards
and classical-modern elements in carpentry and accessories such as light
As in the first branch, the light fixtures chosen for the work stations
provided strong and broad lighting to assist the employees (Kimhi
Lighting Fixtures Ltd.). The rest of the fixtures, which provide mood
lighting, were carefully selected from different collectors’ items and
antiques from around the world. These fixtures are suited for their
placement in the space and serve to enlarge the sub-spaces within the
The deisng style chosen for the space was classical-modern and required
careful planning in terms of carpentry and accessorizing. All
accessories and wood work were handmade and especially selected to
achieve an overall harmonious look. The carpentry in the space was
designed to be streamlined, delicate and precise, using epoxy paint and
cornices to achieve a classical look that embodies quality and luxury.
Accessories such as employee chairs were manufactured in order to
maintain the character of the space without compromising functionality.
Special attention was paid while selecting finishing materials, since these
were to complement the overall atmosphere of the space while maintaining
a high standard of quality.
Small mosaic tiles line the floors, enlarging the space while simultaneously
maintaining its classical-modern appeal. The floor pattern is created
using white, cream and light blue tiles lending to the clean look of the
floor without hindering the overall appearance and yet adding color and
movement. A different tile was used in the bathroom and foyer in order
to add an additional décor section that defines the space and adds some
The overall appearance of the space was not compromised when selecting
accessories such as curtains, barrels and employee chairs. All of these
were sourced through importation and personal orders to guarantee their
correspondence with the overall appearance.
During the design process, we worked in close cooperation with the leading
contractors in the field whom are known for providing clients with the
possibility to choose from unique design elements. Our chosen providers
were Mody and Kimhi, who in addition to supplying services for projects,
supply unique one-of-a-kind materials that are of higher quality than
anything found in retail stores and showrooms. Working with Mody and
Kimhi enabled us to achieve a more personalized and unique design.